How & why to love your business:

How does it feel to say "I love how much I love this work"? Where do you feel that? Do you feel that?

If not, why not. 

The ability to feel the feminine emotion of love for your business, your work, your creations can be hard for some of us - especially if we are very much in the masculine doing mode all the time. And because being in business can be hard and challenging especially if we are also juggling other responsibilities.

SO, What does it mean to love your business? How can it love you back?

Firstly, run through every aspect of your business and ask yourself what you feel about it and why. And then you can start to build in more love actions that create the energy of softness, depth, abundance in all of the parts. 

Here are some ideas to help:

The Heartbeat

You could view your business as a living entity of sorts. One with an ecosystem, personality, needs, connections and an impact. One with a heartbeat.

All of the above is of course determined by you, the business owner/CEO/Founder/Creatrix. You are the essence of the business. And you therefore have control over the ecosystem.

Such as the heartbeat. The cadence, tempo, rhythm and energy of your business.

Where is it located? How does it feel right now? What is the energy? What ripples out?

Okay, some of you may be like "what is she on about?" lolz. But, it's worth thinking about.

If we can change our reality by changing our thoughts can we not the change the very essence of how we are in our business, how our businesses work and the values/soul of our business as well?

The heartbeat. The central core. This is what people can feel too when they come in to connect with you and your business. Your brand and your brand values are part of this. How does the world hear the heartbeat of your business? How do you look after it?

But it is also the reverberating impact you and your business have on the world. Now, more than ever we need businesses with heart - for our Earth, our communities and our future. What impact does your business have? What is it's footprint? What is the legacy?

It's also a feeling of abundance and heart deep joy. This is what I refer to as your "heart-set". The mindset, energetics and heart-set all work together. This is where your motivation lies to make it happen. This is where you look to the customers you do have and nurture them. This is where you stop and nurture yourself.

Something to ponder.

Energy

We are all different and our energy is affected by the weather, seasons, cycles, circumstances, capacity, responsibilities and lifestyle.

But, we can nurture it every single day.

1. Keep track of your energy across a month and get to know the days/times and personality or energetic map of You. Then start working in a way that harnesses that energy.

2. Be compassionate and nurturing on the days you have different or less energy.

3. Start practicing the energy you want to have to create the results you want to achieve in your business. Who is she? How does she act? What does she think and feel? What is that energy?

4. Work on or get support for your mind set (or deeper if need be - it's all connected) - start creating the thoughts and intentionally practice them everyday that help you to curate the energy you want to have each day.

5. Be okay with rest days. Be okay with chaos and not being "in control" every day. Be okay with accepting and letting go of perceived ideas of what you Should have for energy. It might not be the season for that right now.

6. Look after you. Fill your cup. Do "self-care" that works for you. Tbh I'm not really a bath person but a walk in the woods yes.

7. Start to get to know your energetic drains and fires. (see pt 1) and how you are in your business.
Go deep to do what you need to do.

Customers/Clients

Firstly, nurturing your current clients/customers is the number 1 way to build relationships, connection and repeat purchases.

1. If you don't yet have a newsletter start one and offer a freebie/lead magnet on your website to start capturing emails. Or at the end of each purchase customers opt in to marketing. Then start talking to them, offering high value content that helps them and invite them to re-book. Send reminders. Make their life easier.

2. Offer VIP products/services or discounts to loyal customers.

3. Really listen and build a relationship so that you can help them even more.

4. Create more value online and offline especially good for building safety and trust in your audience.

5. Start talking to people in the DMs - ask about them and what they need. Engage on other people's social media. Get connecting.

6. Think of new ways you can send them thanks, appreciation and love for their support - brand aligned products, gift vouchers etc, Christmas cards whatever works for you.

7. Ensure you send follow up emails to new clients / customers to check in on their post-purchase feels. Get reviews at this time too.

8. Next level - Send voice messages and videos in messenger or social media.

9. Create VIP events or workshops.

10. Get creative - what can you and your team do that really makes your customers and audience feel heard, seen and special.

Environment

Where you work will affect the energy of your work. How you focus, flow and find rhythm. How you can be creative or strategic, tactical or reflective. How you can pause, breathe and relax.

It may be a simple declutter, spray and wipe. Or flowers or a new desk or chair. But really think about how you work best. I am actually super creative on my couch and just need a view, a cup of tea, my laptop and either the sun or breeze.

I love working from home so I can stop, go for a walk or pick flowers from the garden. I know that isn't accessible to all so get creative on what would help you to love your space more.

Social Media/Marketing

As much as I am trialling other ways to attract, convert and nurture in my marketing channels there is still room for social media and here's why:

1. It is amazing for building relationships. This is priority #1. Start here. Write in other people's comments, reach out in the DMs and ask questions. Get connecting. Tell them what you love about them! Share.

2. Bottom line - It is advertising. So start using it as advertising. Free advertising if you go organic. It is okay to schedule, post spontaneously and do it in a way that suits your lifestyle but use it! You have the power to be in front of your ideal client every single day and check the return on that - unlike the ol' yellow pages or a letterbox drop or local newspaper article.

3. Create first and then consume. Go back and think how can I send love and connection to my customers (who will also be followers) and audience using this channel. How can I help them? How can I add value? Create in a way that is aligns to your voice and brand. How can I build like, know, trust and safety? How can this be part of a structured marketing plan each month?

4. Use it for inspiration not comparison. The moment you think "I should be like that" "why am I not doing that or like that?" then go to someone or somewhere else for inspiration.

5. Don't try and be perfect. Have fun and be you. We all want deeper connection and deeper relationships. We want community.

Those are just a few ways to love some of the parts of your business. Get creative and really feel into why you may not love it (also, that's okay too). Your business is your creation therefore you can create more love, soul and depth if you want to.

Loving your business is part of your daily practice to reconnect, deepen, go slow and feel motivated to keep going, to keep on your path of creating your beautiful life with your business as the conduit. If you don't like it, ask why and make the changes. If you do, build it even more and bring that energy to your customer interactions, branding and content!